Created branding and supporting branding elements for the Support Staff Professional Development event at Humber College. After collaborating with internal team members, and reviewing the scheduled talks for the event, we defined main themes for each year's event which served as the inspiration for the branding. Based on the branding strategy, created design elements, marketing materials, PowerPoint slides, and overviews of the event's speakers. Variations of the logo and wordmark were created to be included as e-mail signatures, headers and footers on Word and PDF documents, and as headers for support websites, such as Eventbrite.
2023-2024
The main topics covered in these SSPD events were Growth & Development, Mental Health, Sustainability, and Personal Well-being. The colour theme for this year featured more bright colours to convey a more exciting and upbeat feeling. To emphasize the interconnected nature of the theme, the logo and design elements were all created from a set number of geometric elements.
The main topics covered in these SSPD events were Growth & Development, Mental Health, Sustainability, and Personal Well-being. The colour theme for this year featured more bright colours to convey a more exciting and upbeat feeling. To emphasize the interconnected nature of the theme, the logo and design elements were all created from a set number of geometric elements.
Branding Elements for the 2023-2024 SSPD events, including a colour scheme, graphic elements, fonts, and templates of various digital documents.
Title Slide Template for the SSPD PowerPoint Presentations
Land Acknowledgement Slide Template for the SSPD PowerPoint Presentations
Thank You Slide Template for the SSPD PowerPoint Presentations
2022
For the 2022 SSPD event, the theme was centred around personal and professional growth. The colour green and various nature-based imagery were used to emphasize the theme within the event's branding. By juxtaposing the geometric layout with organic elements, the branding took on a more polished and clean look.
For the 2022 SSPD event, the theme was centred around personal and professional growth. The colour green and various nature-based imagery were used to emphasize the theme within the event's branding. By juxtaposing the geometric layout with organic elements, the branding took on a more polished and clean look.
SSPD 2022 Logo
SSPD 2022 Speaker Bio Template
SSPD 2022 Event Calendar
SSPD 2022 Promotional Graphic
During the online and in-person events, I supported the team by posting questions from attendees, introducing the speakers and making sure that everything was running smoothly. Overall, the event was a success with 60 - 120 employees attending each session.