Developed a refreshed branding and marketing pieces for the Anglican Foundation of Canada’s (AFC) fall 2024 fundraising appeal. The new branding focused around the themes of fellowship and togetherness, but with classic, calm, and delicate undertones.
Newspaper Insert
One of the main components of the initiative was a newspaper insert for the October 2024 issue of the Anglican Journal of Canada, with a subscriber base of over 30,000 individuals, as well as a lift piece to be mailed to the Foundation's donors. The insert included success stories of fundraising efforts of various dioceses of the church and overviews of community projects the Foundation has supported throughout the year. The design highlighted these initiatives and reflected the importance of community in this year’s appeal by including photos from various events within the masthead of the insert, as well as design elements, such as the logo of the Foundation containing a photo collage from one of the church camps.
One of the main components of the initiative was a newspaper insert for the October 2024 issue of the Anglican Journal of Canada, with a subscriber base of over 30,000 individuals, as well as a lift piece to be mailed to the Foundation's donors. The insert included success stories of fundraising efforts of various dioceses of the church and overviews of community projects the Foundation has supported throughout the year. The design highlighted these initiatives and reflected the importance of community in this year’s appeal by including photos from various events within the masthead of the insert, as well as design elements, such as the logo of the Foundation containing a photo collage from one of the church camps.
Foundation in Focus Journal Insert (Page 1)
Foundation in Focus Journal Insert (Page 2-3)
Foundation in Focus Journal Insert (Page 4)
Envelope and Letter Design
A custom envelope, lift piece, and donor letter template were designed for the mail-in pieces.
A custom envelope, lift piece, and donor letter template were designed for the mail-in pieces.
AFC 2024 Fall Fundraising Appeal Envelope Design
AFC Fall 2024 Appeal - Lift Piece (Page 1)
AFC Fall 2024 Appeal - Lift Piece (Page 2)
AFC Fall 2024 Appeal - Lift Piece (Page 3)
AFC Fall 2024 Appeal - Lift Piece (Page 4)
Template for the Donor Letters (Page 1)
Template for the Donor Letters (Page 2)
Social Media Graphics
To promote the initiative, social graphics were designed to be included on the Foundation's social media channels.
To promote the initiative, social graphics were designed to be included on the Foundation's social media channels.
Slider Banner on the AFC Website's Homepage
Social Media Graphic for the Foundation's Facebook Page
Social Media Graphic for the Foundation's Facebook or Instagram Posts
After the launch of the fundraising appeal, the AFC saw an increase in donations and engagement with the initiative.